CREATIVE BRIEF:

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1. HOLLYWOOD HAWK: NOSTALGIA | THE MALTESE FALCON | HOLLYWOOD SPOTLIGHTS | ART DECO

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2. RED ROSE OF TEXAS : WESTERN NOSTALGIA | CRUCIFIX | SACRED HEART | FACE OF MARY | SON OF THE FATHER LIGHT BURST

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3. COVERED BRIDGE | LIGHT AT THE END OF THE TUNNEL | JESUS FIGURE | WESTERN NOSTALGIA

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4.hien hawk | strength | free spirit | art deco | nostalgia

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5. monobrand | A PS monogram made from a single continuous line | bold | modern | boutique | iconic

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6. Rearing horse |  “calm strength” like Haig | texas |  horse statues | energy | nostalgia

7. HAIG HISTORICAL | VINTAGE | NOSTALGIA | CLASSIC STUDIO | AMERICAN ICONIC

8. TREE IN THE SILO | GROWTH | INDUSTRY | LIFE | BLOSSOM | NEW | LUXURY

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9. WESTERN BRAND BURST | BOUTIQUE | CROSS | INITIALS | WESTERN | LIGHT FROM SON OF THE FATHER

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10. hien hawk in flight | strength | free spirit | talons | angelic | nostalgia

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11. ps maze | A Hard and sharp rendering | modern | classic | boutique | strong
 

12. classic signature | This mark speaks of class and elegance | luxury | style

13. VINTAGE TRUCK | CAR COLLECTION | OLD WESTERN NOSTALGIA | AMERICAN ICON | HISTORIC | WORK TRUCK

14. EYE LENS | NOSTALGIC HOLLYWOOD | FILM | BURST OF LIGHT | SUN COMING FROM THE FATHER | MEDIA | EYECON

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15. NOSTALGIC MEDIA | HAIG | MUSTACHE | OLD HOLLYWOOD | ALL AMERICAN | HISTORICAL ROOTS

 

16. the knight | The sideways head of the horse is a classic way to show the Knight chess piece |  strength | strategy.   

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17. ps strong | A monogram with lyrical swashes and letterforms | whimsical 

18. ANGELIC SON | LIGHT | ANGELS | GOD THE FATHER | JESUS RETURN | CAMERA LENS | PROJECTOR

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19. FALCON CREST | ICONIC AMERICAN | ART DECO | OLD HOLLYWOOD | BOUTIQUE

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20. MODERN GUADALUPE | OLD WEST | CATHOLIC | CLOUD | ICONIC | HOLLYWOOD | NOSTALGIC

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21. Barn hawk | architecture | hawk | iconic | american | art deco | simple 
 

22.  angular PS | A modern and angular execution of a PS brand | strong | modern | industrial

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23. monoline combo | strong | emblem | icon | directional | modern

 

24. ​ COWBOY CROWN | CROWN OF THORNS | HAIG | OLD WESTERN NOSTALGIA

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25. LOONEY TUNES | NOSTALGIC BOY | FUN | CARTOON | AMERICAN ICON | PLAYFUL

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26. HOLLYWOOD GOOD | NOSTALGIA | LIGHT | ICONIC | GLAMOUR | BOUTIQUE | 

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27. the road | PS monogram made from a single continuous line | strong | western | brand | boutique

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28. classic brand | old western | style | boutique | modern | unique

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29. strong line | bold | continuous | strength | architecture

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30. P hawk | diving | speed | hawk | barn | letter | simple

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 A COUPLE EXAMPLES OF HOW TYPE & MARK WILL WORK TOGETHER... FOR ROUND 2